EDIT 02: THE COLLECTION

A study of intellect and style, the SS25 collection reinterprets 90s minimalism, blending functionality with refinement.

Blurry photograph of dark-haired girl with dark jacket and red pants

We are The Meaning Of

We set out to redefine the status quo and reflect the change in why and how we get dressed. Discover the principles driving our efforts to radically reimagine fashion, at the intersection of art, architecture and design.